Welcome to the ‘About’ section of Robert Larios, a dynamic and inspiring leader whose journey from a Mexican immigrant to a successful American CEO embodies resilience and dedication. Born in Pihuamo, Jalisco, México, Robert’s early life was shaped by the courageous decision of his parents, who sought a better life in the United States. Raised in San Diego County, Robert’s story is one of overcoming challenges and achieving personal and professional excellence.
As the President and CEO of the Los Angeles City Employees Association (LACEA) and the Employees Club of California, Robert Larios leads one of the nation’s largest voluntary employee benefits associations, serving over 50,000 public employees. This role involves managing a substantial and complex budget, reflecting his strategic acumen and ability to navigate the financial challenges of leading a large non-profit organization. Under his guidance, the organization has seen a remarkable 66% increase in membership, showcasing his growth-oriented mindset and commitment to delivering exceptional service.
Robert’s educational achievements include a Bachelor’s degree in Spanish with a minor in Business from the University of Southern California, alongside an Executive MBA from the Ross School of Business at the University of Michigan. These accomplishments underpin his innovative strategies and effective leadership style, allowing him to make a meaningful impact in the realm of public employee benefits.
Throughout his career, Robert has held key roles, such as Marketing Coordinator, Marketing & Sales Manager, and Senior Vice President of Operations. His trajectory culminated in his appointment as CEO, where he now oversees the strategic direction and operational performance of a $50 million budget, managing $2 billion in insurance for government employees.
A passionate advocate for public employees, Robert Larios emphasizes the importance of celebrating and honoring the dedication of public servants. His leadership is characterized by a collaborative approach, focusing on delivering unparalleled value and fostering a supportive community.
Moreover, Robert is committed to community engagement and cultural advocacy, actively participating in initiatives that promote Hispanic heritage and support educational programs. His philanthropic leadership includes innovative campaigns aimed at supporting the homeless community in Downtown Los Angeles.
As the first Mexican American CEO of the Employees Club of California, Robert Larios continues to break barriers and inspire others through his story of resilience and determination. His leadership not only propels the organization toward sustainable success but also enriches the lives of its members and the broader community.
Explore Robert’s journey and discover how his vision and leadership continue to impact public employee benefits and community initiatives across California and beyond.
Robert Larios 